Webhr advocates can work with employees to build personalized career pathways or launch programs that offer tools, resources and advice to empower forward. Webempowering the digital age workforce: The rise of employee advocacy in modern business. Employee advocacy emerges as a key strategy in. Webwith employee advocacy, brands empower their employees to represent both the brand and themselves in an authentic way. The goal is to create engagement: Webthe study investigates to what extent empowering hrm practices (i. e. , workplace flexibility, professional autonomy, and access to knowledge via ict) and.