Competitive strategy is a long-term action plan of a company which is directed to gain competitive … Marketing communication (marcom) is the process of communicating with market using messages & media (advertising, pr, mass & … Sales promotion is a marketing technique that a business uses to increase its sales by boosting the demand for its product(s) or service(s). What is a competitive strategy? Publicity is promoting a business to create brand awareness among people via media coverage & other modes of communication without … Packaging can be defined as the art and science of enclosing or protecting products for storage, distribution, and end-use.
