· discover how taylor swift has fueled the vinyl record resurgence over the past decade, driving sales and boosting artist revenue. · the life of a showgirl isnt just a streaming success — it has moved a massive number of vinyl lps. · discogs data shows a double-digit surge in swift vinyl sales since the announcement of her upcoming album the life of a showgirl. · taylor swift s new album, the life of a showgirl, will launch friday with at least seven collectible vinyl variants that are expected to drive sales. See seasonal peaks and marketing strategies to capitalize. Lets do some math. Taylor swift ’s “the tortured poets department” has broken vinyl sales records, as it sold 988,000 units in the first half of 2024. · discover taylor swift s album sales trends showing vinyl record surges during holidays. With a staggering 36 different album variants released for “the tortured poets department,” and at least seven for “the life of a showgirl,” swift has mastered the art of creating demand. · unfortunately, swift ’ s record sales might be scratching the surface of the vinyl market’s deeper issues. Click for full analysis! · the allure of vinyl is further enhanced by swift ’s strategic marketing of her music.